NY Daily News Article

April 13, 2011

The Style Network seeks to appeal to Hispanic women with new shows “Single With 7,” “The Riveras”

            This news article discusses how the Style Network is in the process of developing two shows that are appealing to the Hispanic audience. The network is already known for having a multicultural attraction to it, but feels that targeting a new audience would be a better approach for the network. The President Salaam Coleman Smith says that his target audience is Latinas between the ages of 18 to 49. This idea came about when Style went about doing research to figure out what would be the next improvement for the network. They came to find out that Style was one of the top TV choices that targeted Hispanic moms. Smith says “It told us the Style brand - which is fundamentally a brand of optimism, an aspirational brand and a brand focused on life improvement - truly resonated with them.”

            The names of the two news shows in progress from the Style network are “Single With 7” and “The Riveras.” “Single With 7” is a show centers around a 29 year old woman named Yesi Ortiz. She is from Los Angeles California and she is a radio DJ. Ortiz raises her nieces and nephews as her own children after her sister ends up in jail. “The Riveras” is about three sisters, Jorday, Daziann and Tiffany, who run a dance studio in Queens. Not only are they working to make these shows a hit, but they are also willing to incorporate more Hispanic fashion as well as beauty experts in future shows.

            The Hispanic audience is constantly growing more and more everyday; however, they are still underserved. “For example, 33.4% of the Los Angeles TV market is Hispanic. In New York, 17% of the TV homes are Hispanic, according to Nielsen Co. estimates for the 2010-2011 season.” The main priority of Style Network is to embrace woman and also their beauty. Smith says that they have already been reaching out the Hispanic community but feel they need a more understanding connection. The show as of right now do not have a launch date, but hopefully it will be soon.